This year’s Apps World, Berlin, brought together a crowd of young app developers with burning eyes, mobile marketers, mobile operators, device manufacturers, tool/platform developers and enterprise platform integrators. The overall impression of apps market is that the market evolves fast and chaotically – dominating approach of the young developer community is “just do it if you can”, enterprise is still not there, cybersecurity concerns are nagging, mobile payments are still in infancy. Advertising and analytics segments are flourishing.
