Sorry pal, but Oly is not going to make it. Software is eating the camera market, this is the essence of the recent report of Market Research Media – Software Defined Digital Camera Market Analysis. The report comes to conclusion – Micro Four Thirds Came to the End of the Road, Olympus is the First to Fall. A flurry of recent financial announcements from digital camera makers show shrinking revenues and staggering losses amid onslaught from mobile phones, more and more photography-capable on the strength of sheer processing power and AI algorithms. With Sony being a rising star and Canon-Nikon cash cows, Olympus has nowhere to go but to divest unprofitable consumer-focused camera business and stick to medical imaging.
At the Adobe Max 2019 Adobe has unveiled Adobe Photoshop Camera, a new mobile app for IOS and Android, another enhancement to mobile photography capability and blow to digital camera market:
“Previewed for the first time today, Photoshop Camera is a new mobile app that brings Photoshop magic directly to the point of capture. Photoshop Camera gives consumers a fun and easy way to create and share imaginative, high-quality images on social media. As an intelligent camera app, it applies Photoshop Magic to any photo, but unlike native phone camera and third-party camera apps, Photoshop Camera uses Adobe Sensei to automatically enhance photo quality. Photoshop Camera will include an expansive library of unique lenses and effects from leading artists and influencers, including musician Billie Eilish.”
“Canon and Nikon revenues are down despite frantic attempts to reverse the trend and the digital camera market is poised for more pain. Recently announced Adobe Photoshop Camera app for iOS and Android will likely cut a wide swath of the camera market. Traditional camera manufacturers have neglected computational photography for too long. The latest models of iPhone 11 and Google Pixel 4 are pushing boundaries of mobile photography further into the realm of Interchangeable lens cameras (ILC).”