Salesforce has dropped a bomb by announcing Einstein AI service that collects and analyzes all the data stored in Salesforce to push out recommendations, so the user can close deals faster or build a larger group of leads. It happened just a few weeks before its Dreamforce event and hours before Oracle OpenWorld tech conference.
What is the significance of this announcement?
This is the first time the AI-powered platform available for mass user in cross-industry wide CRM application. IBM’s Watson is for big battalions only. Salesforce Einstein is for regular grunts. Rephrasing Neil Armstrong it’s one small step for business, one giant leap for AI.
Salesforce move will likely kill a drove of small startup companies providing lead recommendation analytics, some of the financed by Salesforce, like 6sense, Lattice, Mintigo, etc.