CAMBRIDGE, Mass., Oct. 13, 2017 – In marketing, personalization is a big trend. But can demand be predicted at a more personalized level? Without social media data, can customer-to-customer trends be identified to optimize personalized promotions? A recent study by MIT Sloan School of Management Prof. Georgia Perakis found not only that these trends can be predicted, but that … [Read more...] about MIT Sloan professor uses new method to identify consumer demand trends and improve profits