Adobe used the first day of MAX in Miami Beach on November 10 to push agents into every corner of its software. The headline features are an expanded Creative Agent across Creative Cloud and Firefly, and local MCP integrations that let outside AI agents drive Photoshop, Illustrator, Premiere and After Effects. That second part is the bigger strategic shift.
Letting other agents in
Until now Adobe’s AI story was Adobe’s own assistant inside Adobe’s apps. MCP integrations open the tools to agents from other companies. A creative using a general-purpose assistant can have it run edits in Photoshop or assemble a Premiere timeline without switching to Adobe’s interface. The integrations reach Creative Cloud customers in early 2027.
Adobe is betting its apps stay the place where professional work gets finished, whichever AI starts the job. It’s a defensive move, and a smart one. If creators end up working through a ChatGPT or Gemini window, Adobe wants Photoshop to be what those agents reach for.
Firefly becomes a studio
Firefly keeps growing into what Adobe calls an AI creative studio. The Creative Agent now shows its plan before it starts and picks a model for each task, or lets the user choose. The model roster includes Adobe’s own plus partners such as Google, OpenAI, ByteDance, Kling, ElevenLabs and Topaz Labs. New betas include Firefly Design, a single canvas for illustration, image editing, animation, 3D and print, and Firefly Graph for building repeatable workflows. Always-on agents that work in the background reach beta in early 2027.
Pro apps get practical tools. Photoshop adds Relight and Generative Restyle. Premiere gets a Generative Media tool that creates b-roll, sound and music in the timeline, plus Generative Remove for video in beta. Lightroom adds Open Eyes, in beta, to fix blinks.
Google, Microsoft and Disney
The expanded Google partnership runs both ways. Acrobat and Adobe creative tools come to Google Drive, Gmail, Gemini and AI Mode in Search, and Google’s image and video models come into Adobe apps. Microsoft is getting optimised Arm versions of Photoshop, Premiere, After Effects and Substance 3D Painter, plus Adobe Express inside Microsoft Photos. Disney’s creative teams will use custom Firefly Foundry models in concept and production work.
For marketers, Adobe brought CX Enterprise Coworker into GenStudio to run content supply chain tasks. Across the board the message is the same. Adobe wants to own the place where AI output gets turned into finished, brand-safe work.