• Skip to main content
  • Skip to secondary menu
  • Skip to footer

Technologies.org

Technology Trends: Follow the Money

  • Technology Events 2026-2027
  • Sponsored Post
  • Technology Markets
  • About
    • GDPR
  • Contact

Impressions from Google Cloud NEXT Tel Aviv

May 11, 2017 By admin Leave a Comment

Google Cloud NEXT Tel Aviv has been an impeccably organised and executed tech event, a pleasure to attend and participate. It’s all business and learning and lively atmosphere; less shallow talks, less IT executives with pre-cloud reminiscences, less politicians, less retired generals boasting Israeli cybersecurity superiority, all those too common features of Israeli conferences.

Google is coming hard and fast after traditional IT still dominated by IBM, Oracle and SAP. No wonder that IBM revenues decline for 5 years in a row disrupted by Google and Amazon cloud services. It’s not a frontal brutal force offensive, Google raises up, educates and supports a whole new generation of developers with microservice mentality. Google essentially says to developers: focus on what you want to do, on your key app only, don’t waste your efforts on building infrastructure – we’ll give you infrastructure and all tools to integrate and manage it on bootstrapping budget. Google disrupts a monolithic legacy IT structure shred by shred introducing more and more legacy-free products and services, like Function as a Service tools also known as serverless data tools. By doing so Google definitely cannibalizes its own enterprise-level products and services but Google does not care, it just gives to developers what they want. This approach is so different from corporate ways of legacy IT giants with their mind-boggling complexity of dinosaur suites forever stuck in Byzantine web of devious pricing models. And this approach works, more for small and medium enterprise and less so for large corporations yet time works for Google and running out for old IT giants. New generation of developers view monolithic legacy IT systems as dinosaurs, unnecessarily overcomplicated unmanageable obsolete structures that should be gradually replaced by distributed fabric of intermingling APIs and microservices.

IT market is past the phase of fast growth spurred by rise in computing power in 1990s and mobile in 2000s. Big Data boom has not happened, being re-branded now as artificial intelligence (AI). Now it’s all about real productivity gains that’s where growth is. Increased rates of legacy systems’ cannibalization obscure the real growth in IT market. Google and Amazon are the leading forces today shaping a new IT market – lean, robust and dynamic.

Implications for Government IT Market:
Radical Modernization of US Federal IT Could Save $20 Billion Annually
Modernization of the U.S. Federal Government IT, Market Scenario

Filed Under: Tech Tagged With: Google Cloud NEXT Tel Aviv

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Recent Posts

  • Booz Allen Backs Ulysses to Scale Autonomous Maritime Robotics
  • Quantum for Bio Challenge Winners Signal Real Momentum for Quantum Computing in Healthcare
  • Expo Raises $45 Million to Push Agentic Mobile App Development Into Production Reality
  • What are the reasons technology companies get acquired?
  • Resolve AI Raises $40 Million to Build the Missing Layer Between AI Models and Production Reality
  • Wayve’s $60 Million Extension Matters Because the Intelligence Stays on the Machine
  • Accenture Bets on Physical AI with General Robotics Investment
  • NanoTech Materials Raises $29.4 Million to Scale Energy-Saving and Fire-Resistant Coatings
  • Top 10 Emerging Technologies for 2026
  • The Machine That Thinks in Two Languages: Quantum Meets Supercomputing in Japan

Media Partners

  • Market Analysis
  • Cybersecurity Market
Synera’s $40M Series B: What the Press Release Isn’t Saying
Amazon’s Globalstar Acquisition Is a Spectrum War Dressed as a Satellite Deal
The End of Manual Audits: Why AI-Native Accounting Is Not Optional Anymore
Raspberry Pi’s Earnings Beat Signals a Shift From Hobbyist Hardware to Embedded Infrastructure
Betting the Backbone: A Multi-Year Positioning on AMD, Broadcom, and Nvidia
Nvidia’s Groq 3 LPX: The $20B Bet That Could Define the Inference Era
Why Arm’s New AI Chip Changes the Rules of the Game
A Map Without Hormuz: Rewiring Global Oil Flows Through Fragmented Corridors
RoboForce’s $52 Million Raise Signals That Physical AI Is Moving From Demo Stage to Industrial Scale
The Hormuz Crisis: Winners and Losers in the Global Energy Shock
International Cybersecurity Challenge 2026, May 18–21, Gold Coast, Australia
Bitdefender Expands GravityZone With Extended Email Security to Close the Inbox Gap
The Security Blind Spot Inside the Arduino-Powered IoT Boom
Altum Strategy Group: Cybersecurity in 2026 Is No Longer a Technology Problem
Trent AI and the Security Layer the Agentic Stack Has Been Missing
Gartner Security & Risk Management Summit, June 1–3, 2026, National Harbor, MD
Ashdod Port Has Blocked 134,000 Cyberattacks—and Kept Israel’s Trade Moving
Black Hat Asia 2026, April 23–24, Singapore
World Backup Day 2026: Why Recovery Has Become the Real Test of Cyber Resilience
Cyberhaven Launches Agentic AI Security as Shadow Agents Move Onto the Enterprise Endpoint

Media Partners

  • Market Research Media
  • Technology Conferences
Canva Acquires Simtheory and Ortto to Build End-to-End Work Platform
Netflix Price Hikes, The Economics of Dominance in a Saturated Streaming Market
America’s Brands Keep Winning Even as America Itself Slips
Kioxia’s Storage Gambit: Flash Steps Into the AI Memory Hierarchy
Mamdani Strangling New York
The Rise of Faceless Creators: Picsart Launches Persona and Storyline for AI Character-Driven Content
Apple TV Arrives on The Roku Channel, Expanding the Streaming Platform Wars
Why Attraction-Grabbing Stations Win at Tech Events
Why Nvidia Let Go of Arm, and Why It Matters Now
When the Market Wants a Story, Not Numbers: Rethinking AMD’s Q4 Selloff
COMPUTEX 2026, June 2–5, Taipei Nangang Exhibition Center & Taipei World Trade Center
ENGAGE 2026, April 27–28, New York
NAB Show 2026, April 18–22, Las Vegas
VivaTech 2026, June 17–20, Porte de Versailles, Paris
Accelerate 2026, May 21–22, 2026, Salt Palace Convention Center
JSNation 2026, June 11 & June 15, Amsterdam and Remote
ICMC 2026, July 30–31, Long Beach
Elevate 2026, April 22–24, 2026, Atlanta
WWDC 2026, June 8–12, Cupertino & Online
Zip Forward Europe 2026, April 16, 2026, London

Copyright © 2022 Technologies.org

Media Partners: Market Analysis & Market Research and Exclusive Domains, Photography