Scorability, the fast-rising software company reinventing how college coaches discover, evaluate, and connect with athletes, has raised a $40 million investment round led by Bluestone Equity Partners, with additional backing from affiliates of Luther King Capital Management and returning investors Silverton Partners, Next Coast Ventures, and founder Brian Cruver. The round positions Scorability as one of the most ambitious players in the recruiting technology space, with plans to expand into more sports, accelerate product innovation, and pursue strategic acquisitions.
The company is tackling a long-standing inefficiency in the world of college sports: the chaotic, opaque, and often inequitable recruiting process. For decades, millions of families have had to navigate a landscape marked by missed opportunities, patchy information, and heavy reliance on informal networks. Scorability offers a centralized, AI-powered marketplace where coaches can access robust data and evaluation tools, while athletes gain fair visibility and measurable performance representation. Thousands of college sports programs across all levels now use the platform, and more than a million athletes are represented, signaling broad adoption and trust.
Co-founder and CEO Brian Cruver, who previously scaled AlertMedia into a global enterprise communications leader, emphasized that Scorability’s mission is personal as well as professional. Both he and co-founder Brett Andrew are parents of Division I athletes, giving them firsthand insight into the frustrations and inefficiencies of recruiting. By combining entrepreneurial experience with parental perspective, they have built a solution that addresses both the business and human dimensions of sports.
Bluestone Equity Partners’ Walker Brumskine, who will join Scorability’s board alongside colleague Jake Harris, described the company as building the “foundational infrastructure for recruiting in college athletics.” This speaks to Scorability’s ambition not just to improve the process but to become the standard by which recruiting operates—streamlined, data-driven, and fair. The presence of experienced investors and advisors underscores confidence that the company can scale rapidly and entrench itself as indispensable to the industry.
What makes Scorability stand out is its dual role as both a coach’s analytics engine and an athlete’s marketplace. Its platform integrates data discovery, AI-assisted evaluation, and intuitive communication tools. By focusing on accuracy, efficiency, and inclusivity, the company is addressing systemic pain points across the recruiting ecosystem. For coaches, it removes inefficiency and improves decision-making. For athletes and their families, it democratizes exposure, making talent visible beyond traditional pipelines dominated by geography, wealth, or insider access.
With this latest funding, Scorability is positioned not only to scale its reach across sports but also to shape the very culture of recruiting. If successful, it will transform an industry once known for its opacity into one characterized by transparency, fairness, and intelligence—delivering long-needed clarity to one of the most consequential journeys in the lives of young athletes.
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