AI-guidance gives salespeople the power to capture consistent, professional quality photos at scale, from just a smartphone
Phyron’s unique software uses the imagery to create personalised ads within 5 minutes, before the automatic publishing on dealer websites, marketplaces, Meta, Google, YouTube and TikTok
Dealers can capture and advertise their entire stock as all vehicle types are supported
Stockholm, 17th September 2024 – Sweden and UK-based video tech innovator Phyron has launched its first mobile app, as a complement to their ecosystem of AI powered tools that help automotive retailers sell cars faster. The latest addition to its product suite gives automotive dealers the power to capture professional quality photos at scale and is designed to keep the entire ad creation process to no longer than 5 minutes.
The app’s built-in AI assistant helps the photographer capture perfect pictures of the car from all the key angles, before being transformed into stunning AI-enhanced imagery and engaging video ads.
Phyron CEO and co-founder Johan Sundstrand said “Photographing new stock is a time-consuming process for an automotive retailer. Getting the perfect angle that showcases the car’s lines and proportions is a real skill and then cleaning up the images prior to creating an advert can take hours. The Phyron app empowers photographers of all skill levels, making it possible for anyone to capture consistent, accurate photos in record time. From there, the photos are published to the Phyron AI platform where they’re transformed into enhanced imagery and videos in 6 formats optimised for all online channels. Our AI will even add the vehicle’s unique selling points and the dealership’s logo before placing the video into a classified ad or buying ad space, all 100% automated with zero human involvement.”
He continued, “Over the past five years, we’ve focused on developing the best AI support to manage the content-creation process for car dealers. However, we’ve relied on our users to provide the photos needed for our AI platform. The Phyron app now eliminates the guesswork involved in capturing perfect photos and seamlessly fills the gap in our AI content-creation ecosystem. We’ve leveraged our team’s decades of experience, spanning from Hollywood productions to AI research, to deliver the most advanced car photography technology.”
The Phyron app boasts a raft of essential tools, including;
AI-powered intuitive guides for capturing studio-quality photos
VIN scanning capabilities which automatically identify the vehicle and trim level
A vehicle queue feature that helps users optimise their workflow
Dashboard metrics enabling users to monitor average time to market and work queue size, across multiple locations
How the Phyron platform works
Car retailers across Europe are moving stock at a more rapid rate thanks to Phyron, 100% powered by AI and automation. All of this with no input or effort needed by dealer staff, with the AI platform essentially becoming a retailer’s outsourced video marketing team.
For example, since integrating Phyron’s AI-driven videos, Simpson Skoda has seen a 24% uplift in sales. They have been able to address a new market of active shoppers with dynamic video and image content while taking advantage of first party data without any manual work whatsoever which simply wasn’t possible before.
Seven years in the making, Phyron can elevate a dealer’s car-buying funnel, from website to marketplace to social media, with automated videos and enhanced stills – for less than the cost of a coffee per car.
Until now creating studio quality videos for every car on a dealership’s forecourt, uploading them to all the popular social media channels plus creating and optimising targeted advertising campaigns would have taken a huge team of people working flat out. Phyron’s fully automated AI powered software can do it all in minutes, with zero human input.
Phyron now counts over 3,000 dealers as customers across 30 countries equating to 150,000 car ads currently carrying a Phyron video. Since January 2021, its customers’ car videos were viewed more than 500 million times, and the firm has also expanded into the North American market.
Notes to editors
For more information, please contact: [email protected] +44 7811 166 796
About Phyron:
Since 2019, Swedish video tech pioneer Phyron has been continually developing the world’s first fully automated AI-enhanced video solution. Using Artificial Intelligence (AI), the software identifies the best and most relevant selling points of each individual car and combines still images from a data feed, facts and figures about the car, brand imagery and retailer services into relevant, highly effective videos.
https://phyron.com/