Resonate, a of SaaS-enabled real-time consumer intelligence and engagement solutions, announced today that it has raised $8 million in growth capital, in a round led by NYC-based private equity firm Argentum with participation from existing investors Revolution Growth, Greycroft Partners and other private investors. In connection with the transaction, Walter Barandiaran, Co-founder & Managing Partner at Argentum, has joined the Resonate Board of Directors.
he Company will use the funding to accelerate go-to-market activities, with a significant expansion in its sales efforts targeting key B2C brand verticals, as well as agency partners. The investment will also be used to further innovate Resonate’s market-leading Consumer Intelligence platform, deepening investment in Resonate’s “always on” primary research and behavioral infrastructure, as well as its artificial intelligence and deep learning capabilities. In addition, Resonate will add new customer facing mobile and location-based analytics.
Resonate has seen 10x growth in its real-time consumer intelligence SaaS platform business in 2017 year-to-date, and has been recognized by industry analysts as a leader in providing real-time consumer intelligence to marketers, resulting in better marketing strategies, and more precise media activation based upon the same rich, “single source” data describing hundreds of millions of U.S. consumers.