OutboundWorks, a platform that has successfully automated sales development as a service, announced today a seed investment of $2.25 million led by early-stage capital firm True Ventures. True Ventures will invest $1.85 million, with the additional funds coming from NextGen Ventures. The funding will be used to grow the product and engineering teams. Phil Black of True Ventures will be joining the board alongside the co-founders and had this to say, “At True, we like to invest behind a strong founding team that is targeting a very large and untapped market. We believe that OutboundWorks clearly has both of these elements.”
Founded in April 2017 in San Francisco, California, OutboundWorks combines expert human touch with automation to deliver qualified sales appointments to B2B companies that are ready to ramp their outbound revenue. Identifying highly targeted accounts that match the customer’s ideal customer profile (ICP) at scale, OutboundWorks then delivers personalized messaging campaigns to key personas at these target accounts. They serve growing customers like AddShoppers, Distribute.com and RingDNA, setting qualified appointments at 1.5 times the rate of the average SDR at 65 percent of overall cost.