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Why Google executives often choose the wrong problem to solve

February 13, 2023 By admin Leave a Comment

Google, as one of the largest technology companies in the world, is constantly facing challenges and opportunities for growth and innovation. However, choosing the right problem to solve can be difficult for Google executives, who are often influenced by internal politics, turf wars, influential pet projects, and personality games.

Turf wars between departments or teams within Google can lead to a competition for resources and attention, causing executives to prioritize projects that will benefit their own team, rather than what is best for the company as a whole.

Internal politics can also play a role in the selection of problems to be solved. Executives may prioritize projects that will increase their own power or visibility within the company, rather than what is best for Google’s bottom line.

Influential pet projects, or projects that are championed by senior executives, can also distract from more important problems. These projects may receive a disproportionate amount of resources and attention, even if they are not the most pressing or important issues facing the company.

Personality games, where executives prioritize projects that align with their own personal interests or goals, can also lead to the wrong problems being solved. These projects may receive more attention and resources than they deserve, while more important issues are neglected.

In conclusion, internal politics, turf wars, influential pet projects, and personality games can all contribute to Google executives choosing the wrong problem to solve. To overcome these challenges, it is important for Google to have clear processes in place for problem-solving and resource allocation, and to foster a culture of transparency and accountability. By prioritizing the most important problems and allocating resources effectively, Google can drive growth and innovation, and continue to be a leader in the technology industry.

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