• Skip to main content
  • Skip to secondary menu
  • Skip to footer

Technologies.org

Technology Trends: Follow the Money

  • Technology Events 2026-2027
  • Sponsored Post
  • Technology Markets
  • About
    • GDPR
  • Contact

Salesforce Signs Definitive Agreement to Acquire Tableau

June 10, 2019 By admin Leave a Comment

Salesforce (NYSE:CRM), the global leader in CRM, and Tableau Software (NYSE: DATA), the leading analytics platform, have entered into a definitive agreement under which Salesforce will acquire Tableau in an all-stock transaction, pursuant to which each share of Tableau Class A and Class B common stock will be exchanged for 1.103 shares of Salesforce common stock, representing an enterprise value of $15.7 billion (net of cash), based on the trailing 3-day volume weighted average price of Salesforce’s shares as of June 7, 2019.

World’s #1 CRM and #1 analytics platform come together to supercharge customers’ digital transformations
Combination to accelerate Salesforce’s opportunity in the $1.8 trillion digital transformation space
Customers will be able to unlock even greater value from their data to drive smarter business decisions and more intelligent customer experiences
Tableau will be positioned to further its mission to help the world see and understand data

Comments on the news
“We are bringing together the world’s #1 CRM with the #1 analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It’s truly the best of both worlds for our customers–bringing together two critical platforms that every customer needs to understand their world,” said Marc Benioff, Chairman and co-CEO, Salesforce. “I’m thrilled to welcome Adam and his team to Salesforce.”
“Salesforce’s incredible success has always been based on anticipating the needs of our customers and providing them the solutions they need to grow their businesses,” said Keith Block, co-CEO, Salesforce. “Data is the foundation of every digital transformation, and the addition of Tableau will accelerate our ability to deliver customer success by enabling a truly unified and powerful view across all of a customer’s data.”
“Joining forces with Salesforce will enhance our ability to help people everywhere see and understand data,” said Adam Selipsky, President and CEO of Tableau. “As part of the world’s #1 CRM company, Tableau’s intuitive and powerful analytics will enable millions more people to discover actionable insights across their entire organizations. I’m delighted that our companies share very similar cultures and a relentless focus on customer success. I look forward to working together in support of our customers and communities.”
Combination to Supercharge Digital Transformation
With Tableau, Salesforce will play an even greater role in driving digital transformation, enabling companies around the world to tap into data across their entire business and surface deeper insights to make smarter decisions, drive intelligent, connected customer experiences and accelerate innovation.

Companies of every size and industry are transforming how they do business in the digital age—customers and data are at the heart of those transformations. This creates an incredible opportunity for Salesforce and Tableau, as IDC projects worldwide spending on technologies and services that will enable digital transformation to reach $1.8 trillion in 2022.1

With Customer 360, only Salesforce can provide companies with a complete, intelligent view of their customers across every touchpoint—sales, service, marketing, commerce and more. Salesforce pioneered AI for CRM with Salesforce Einstein, and today delivers AI-powered analytics for sales and marketing.

With Tableau and Einstein together, Salesforce will deliver the most intelligent and intuitive analytics and visualization platform for every department and every user at any company. Tableau will make both Customer 360 and Salesforce’s analytics capabilities stronger than ever, and enable the company to reach a much broader set of customers and users.

Tableau to Scale and Further Its Mission as Part of Salesforce
Tableau pioneered self-service analytics with an intuitive analytics platform that empowers people of any skill level to work with data. More than 86,000 organizations around the world, such as Charles Schwab, Verizon, Schneider Electric, Southwest and Netflix, rely on Tableau to help them see and understand data.

As part of Salesforce, Tableau will be positioned to scale and further its mission to help people see and understand data. Following the acquisition close, Tableau will operate independently under the Tableau brand, driving forward a continued focus on its mission, customers and community. As part of the world’s #1 CRM company, Tableau will remain headquartered in Seattle, Wash. and will continue to be led by CEO Adam Selipsky and the current leadership team.

A Shared Commitment to Empowering Communities
Salesforce and Tableau share a deep commitment to empowering their communities, enabling people of every skill level to transform their businesses, their careers, and their lives through technology. Salesforce has a growing community of more than 1.4 million Trailblazers, and the Tableau Community consists of more than 1 million passionate data enthusiasts.Together, the two communities will represent the largest group of digital business experts in the world—millions of people understanding and transforming the world through data.

Details Regarding the Proposed Tableau Acquisition
Salesforce and Tableau have entered into a definitive agreement under which Salesforce will acquire Tableau in an all-stock transaction, pursuant to which each share of Tableau Class A and Class B common stock will be exchanged for 1.103 shares of Salesforce common stock, representing an enterprise value of $15.7 billion (net of cash), based on the trailing 3-day volume weighted average price of Salesforce’s shares as of June 7, 2019. The transaction is intended to be tax free for Tableau stockholders (except with respect to cash for fractional shares).

The transaction has been approved by the boards of directors of both companies.

Under the terms of the transaction, Salesforce will commence an exchange offer to acquire all of the outstanding shares of Tableau. The acquisition of Tableau is expected to be completed during Salesforce’s fiscal third quarter ending October 31, 2019, subject to customary closing conditions, including the tender by Tableau stockholders of shares representing a majority of the Tableau common stock voting power, assuming all shares tendered or converted will be counted on a one-vote-per-share basis, and the receipt of regulatory approvals. Christian Chabot, Patrick Hanrahan and Christopher Stolte, the founders of Tableau, have all entered into an agreement with Salesforce in connection with the transaction, and have indicated that they intend to tender all of their shares in the exchange offer.

Financial Impact to Salesforce of the Proposed Tableau Acquisition
FY20 Revenue: The transaction is expected to increase Salesforce’s FY20 total revenue by approximately $350 million to $400 million. This estimate reflects a fair value adjustment to reduce unearned revenue and unbilled unearned revenue by approximately 30%, adjustments related to the combined customer base, and inter-company revenue elimination, as required by U.S. GAAP. FY20 Revenue is now expected to be $16.45 billion to $16.65 billion, an increase of 24% to 25% year-over-year.

FY20 non-GAAP operating margin: The transaction is expected to decrease Salesforce’s FY20 non-GAAP operating margin by approximately (75) basis points year-over-year.

FY20 non-GAAP EPS: As discussed further below, guidance updates for GAAP EPS for all periods discussed are not currently available and Salesforce expects to provide the applicable updates when the transaction has closed and the purchase accounting has been completed. The acquisition is expected to decrease FY20 non-GAAP diluted EPS by approximately ($0.37) to ($0.39). FY20 Non-GAAP EPS is now expected to be $2.51 to $2.53. This estimate assumes fully diluted share count of approximately 900 million, and a non-GAAP tax rate of 22.5%.

FY20 Operating Cash Flow: Operating Cash Flow is now expected to be in the range of 21% to 22% year-over-year.

These estimates assume a close date on or about October 1, 2019, and certain assumptions related to non-GAAP tax rates. Actual results could differ materially based on the actual transaction close date. Salesforce is not currently able to prepare an accurate forecast for the full year impact of the acquisition on GAAP EPS and will not be able to do so until the purchase accounting is concluded after the transaction closes. The impact on GAAP EPS is expected to be more significant than for non-GAAP EPS due to the additional stock-based compensation charges and the impact of other various non-cash items, including amortization of acquisition-related intangibles and income tax adjustments.

Non-GAAP Financial Measures: This press release includes information about non-GAAP operating margin, non-GAAP EPS and non-GAAP tax rates (collectively the “non-GAAP financial measures”). The primary purpose of using non-GAAP financial measures is to provide supplemental information that may prove useful to investors who wish to consider the impact of certain non-cash or non-recurring items on the company’s operating performance and to enable investors to evaluate the company’s results in the same way management does. Non-GAAP operating margin and non-GAAP EPS estimates exclude the impact of the following non-cash items: stock-based compensation, amortization of acquisition-related intangibles, as well as income tax adjustments. The non-GAAP tax rate estimate excludes the tax adjustments and tax consequences associated with the above excluded non-cash expense items. The method used to produce non-GAAP financial measures is not computed according to U.S. generally accepted accounting principles and may differ from the methods used by other companies. Non-GAAP financial measures are not meant to be considered in isolation or as a substitute for comparable GAAP measures and should be read only in conjunction with the company’s consolidated financial statements prepared in accordance with GAAP.

Advisors
Bank of America Merrill Lynch is serving as exclusive financial advisor to Salesforce and Wachtell, Lipton, Rosen & Katz and Morrison & Foerster LLP are serving as legal counsel. Goldman Sachs & Co. LLC is serving as exclusive financial advisor to Tableau and Cooley LLP is serving as legal counsel.

Management Conference Call
Salesforce and Tableau will host a conference call to discuss this transaction at 5:00 a.m. (PT) / 8:00 a.m. (ET) on June 10, 2019. A live dial-in is available domestically at 866-901-SFDC or 866-901-7332 and internationally at 706-902-1764, passcode 4679837. A live audiocast of the event will be available on the Salesforce Investor Relations website at http://www.salesforce.com/investor and on Tableau’s website at https://investors.tableau.com. A replay will be available at 800-585-8367 or 855-859-2056 until midnight (ET) July 10, 2019.

Source: Tableau

Filed Under: Tech

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Recent Posts

  • South Korea’s July Chip Exports Surge 180.6% as AI Supercycle Accelerates
  • How CuspAI’s Inverse Design AI Turns Materials Discovery Into a Search Engine
  • Etched in Talks to Raise Funds at $20 Billion Valuation, With a Separate $10 Billion Round Led by Sequoia
  • Moonshot AI Unveils Kimi K3, Raising the Bar for Open AI Models
  • Nvidia’s Open-Source Bet Is Really a Wager on Where AI Margin Settles
  • TerraFirma Raises $100M Series A to Turn Heavy Construction Equipment Into Robots
  • PrismML, the Startup That Shrinks AI Models to Run on an iPhone, Is in Talks With Apple
  • OpenAI’s First Device Will Be a Moveable, Screenless AI Companion Speaker
  • IBM’s 25% Stock Fall Is Beginning of the End for Old School Software Giant
  • Why a Six-Axis Robot Arm Is Staring at a Green-Headed Tanager

Media Partners

  • Market Analysis
  • Cybersecurity Market
  • App Coding
The Case for Shorting Budget Airlines as Oil Prices Rise
Morgan Stanley’s $2.3 Billion Capital Markets Haul Signals the AI Boom Is Just Getting Started
Blackstone’s Futronic Deal Bets on Actuators as AI Robotics’ Physical Bottleneck
Zhongji Innolight’s $8 Billion IPO Is a Customer Event for Marvell, Not a Competitive One
Wall Street Splits Between Oversupply Fears and an AI-Proof Supercycle Thesis
The AI Iron Curtain: Xi’s Shanghai Keynote Is the Fulton Speech of the AI Cold War
Enterprise Money Is Leaving Old School IBM for AI Infrastructure Companies
Why EU Tech Is Falling Behind the US: A Structural Diagnosis, Not a Cultural One
The HyperLight Threat to Coherent and Lumentum Ends Where Indium Phosphide Begins
SpaceX IPO (SPCX): A $1.75 Trillion Valuation Built on Selling 4% of the Company to People Who Watch Rocket Launches
Synthetic Insiders: How AI-Generated Fake Employees Are Bypassing Corporate Cyber Defenses
China’s Kimi K3 Model Is Strong but Not Yet a Frontier AI Security Risk
Risk Ledger Raises £24 Million Series B for Supply Chain Cyber Risk Platform
Cribl Acquires Israeli Threat Detection Startup CardinalOps for $100 Million
Cybersecurity Stocks Rally as IBM CEO Flags Cyber Fears as a Top Customer Priority
Trump Administration Launches “Gold Eagle” Federal Clearinghouse for AI Cyber Threat Sharing
JadePuffer: Researchers Document the First Fully Autonomous AI Ransomware Attack
Aikido Acquires Root for a Reported $70 Million to Patch Open Source Without Forcing Upgrades
The three-week freeze on Anthropic’s most capable models is over
Miasma Supply Chain Worm Jumps to Go and Now Executes Inside AI Coding Assistants
Asynchronous Programming in Python: How the Event Loop, Event Queue, and Thread Pool Fit Together
PixVerse Closes Series C Extension at $439 Million and Pivots From AI Video Into Games
DigitalOcean Launches AI-Native Cloud at Deploy 2026
Verdent Updates AI Platform to Function as a Full Engineering Team for Solo Builders
The Side Project App Is Not Dead. The Side Project App Business Is.
The App Monetization Landscape Has Changed and Most Teams Have Not Caught Up
Building Offline-First Mobile Apps Is Harder Than It Looks and Worth It
State Management in React Native Has Too Many Options and One Right Answer
Mobile Accessibility Is the Case Developers Keep Ignoring
Testing Mobile Apps at Scale Without Losing Your Mind

Media Partners

  • Market Research Media
  • Technology Conferences
  • API Coding
Getty Images Kills the $3.7 Billion Shutterstock Merger Rather Than Sell the Editorial Business the UK Demanded
Fox’s $22B Roku Deal: 4.6x Sales, Paid in 1.5x Stock
Tuesday Open: AI Earnings Engine Holds the Line as Iran Overhang Fades to Noise
China’s U.S. Treasury Holdings: The Great Repositioning (2021–2025)
Infographic: Why the 2025 CIPA Data Proves the APS-C Renaissance is Real
How WiFi Changed Media
Canva Acquires Simtheory and Ortto to Build End-to-End Work Platform
Netflix Price Hikes, The Economics of Dominance in a Saturated Streaming Market
America’s Brands Keep Winning Even as America Itself Slips
Kioxia’s Storage Gambit: Flash Steps Into the AI Memory Hierarchy
2026 Esri User Conference — July 13–17, San Diego
HubSpot UNBOUND 2026: Analyst Day Set for September 17 in Boston
The Signal for the Event-Tech Sector
The 10 Most Significant Tech Events and Earnings to Watch This Summer
RAISE Summit, July 8-9 2026, Paris
CJS Securities 26th Annual New Ideas Summer Conference, July 9, 2026, White Plains, NY
SEMICON West 2026, October 13–15, San Francisco
Deutsche Bank Technology Conference 2026, August, Dana Point
ECOC 2026, September 20–24, Málaga
Citi Global Technology Conference 2026, September, New York
Why Private Domain Data Is the Real Key to AI That Actually Works
Orkes Raises $60M to Bring Production-Grade AI Orchestration to Enterprise Developers
Form.io Launches MCP Server and Agentic Coding Toolset for Governed Enterprise AI Development
Appdome Upgrades MobileBOT Defense With Identity-First Mobile API Protection
Five SDK Generators Compared: Speakeasy, Stainless, Fern, APIMatic, and OpenAPI Generator
API Monetization Models That Work and the Ones That Drive Developers Away
gRPC in Production: What the Documentation Doesn't Tell You
Event-Driven Architecture vs Request-Response: Choosing the Right Communication Pattern
The Business Case for Internal APIs That Most Engineering Leaders Ignore
Breaking Changes: How to Avoid Shipping Them and What to Do When You Must

Copyright © 2026 Technologies.org

Media Partners: Market Analysis · Market Research · Referently · Photography